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ENERGY SERVICE INDUSTRY AND IT’S CHALLENGES IN MALAYSIAN MARKET

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ENERGY SERVICE INDUSTRY AND IT’S CHALLENGES IN MALAYSIAN MARKET The energy efficiency market is growing in stature and maturity, but it is developing more rapidly than the ability to properly evaluate and understand it. A particular priority is to improve our capability to measure the size, nature and impact of energy efficiency markets and the outcomes from investments made in them. Energy Service Companies (ESCOs) have started making their presence Malaysia toward the end of 90s and they were mainly involved in promoting technologies on how to save energy costs. Most of them merely were technologies suppliers and using energy saving features of their products as additional marketing strategy to convince the market. Most of these technologies often brought by foreign promoters or companies who worked with their local partners to penetrate the domestic markets. Then slowly energy service businesses expand into consultancy and training services where among the main obj